Not to speak for Alan / Eventide, but he's referring to using a MIDI translation program to shift the incoming CC messages above 99.  It's more of a studio solution, unless you have a laptop live that can be inserted in your MIDI routing.

MIDIOx is an old classic written for older O/S.

Bome's MIDI Translator also comes to mind.

MIDIMunger might work as a VST solution.

I use Sonar, so that has the Event Inspector, and can load MIDIFX, such as TenCrazy's CC Map.  There are probably many other similar solutions in competing DAW programs.

The simplest hardware solution for me has been MIDI Solutions Event Processor or Event Processor Pro.  MIDI-powered, small pedalboard footprint, and an amazingly versatile MIDI toolkit.  Programming the device isn't exactly intuitive, but it gets easier, and the free programming app helps out a lot.  Plus, you only have to program it once (from a computer) for a single type of MIDI application.